Facebook gets an uplift.
In my
previous post on Facebook Valuation, I had looked at
Facebook results for the last quarter. Accordingly, I had projected
the Free Cash Flow for the firm in the years to come. I had come to
the conclusion that the stock was slightly overpriced. However,
Facebook released its June numbers and suprised everyone including
themselves.
Based on the analysis, I have tweaked my model and I feel now that the stock is at its intrinsic value around $34. However, if the next quarter sustains this momentum, rest assured that the stock is going higher than its IPO price.
The basis of growth
As mentioned in my previous post,
Facebook measures its business in terms of a few key metrics.
These are
Monthly Active Users (MAU): Users
that access their account atleast once a month, on mobile or on a
PC.
Daily Active Users (DAU): Users
that access their account once a day, on mobile or on a PC.
Ratio of DAU/MAU: This provides a
metric on engagement and ofcourse an opportunity for Facebook to
earn revenue.
Advertising Revenue: Revenue
earned by click or view only ads, similar to Google
Payment and Fee Revenue: Amount
paid for by users for stuff like games, Facebook currency and so on.
Social Revenue: Money earned by
Facebook through new social engagements like sending gifts and
priority posts
Average Revenue Per User: Average
money earned per user as a percentage of Monthly Active Users
Projecting the engagement
I had earlier conservatively projected
the numbers for the next few quarters, and then using these quarterly
projections, I had projected the revenue over the next few years. In
my previous post, my June forecasts were predictions. In the latest
post, these have been replaced with actual figures posted by
Facebook.
|
|
Jun
29, 2012
|
Sep
29, 2012
|
Dec
30, 2012
|
Mar
30, 2013
|
Jun
30, 2013
|
Sep
30, 2013
|
Dec
30, 2013
|
US
and Canada
|
|
|
|
|
|
|
|
Internet
Population (in millions)
|
MAU
(in millions)
|
186
|
189
|
193
|
195
|
198
|
199
|
200
|
273
|
DAU
(in millions)
|
130
|
132
|
135
|
139
|
142
|
144
|
146
|
Total
Population (in millions)
|
DAU/MAU
|
69.89%
|
69.84%
|
69.95%
|
71.28%
|
71.72%
|
72%
|
73%
|
347
|
Adv.
Revenue
(in millions)
|
$479
|
$538
|
$631
|
$552
|
$721
|
$642
|
$665
|
|
Payment+Fee
(in
millions)
|
$111
|
$99
|
$149
|
$127
|
$127
|
$132
|
$140
|
|
Social
Revenue
(in millions)
|
$0
|
$0
|
$0
|
$0
|
$0
|
$1.00
|
$1.26
|
|
Total
Revenue
(in millions)
|
$590
|
$637
|
$780
|
$679
|
$848
|
$774
|
$806
|
|
ARPU
|
$3.20
|
$3.40
|
$4.08
|
$3.50
|
$4.28
|
$3.89
|
$4.03
|
|
|
|
|
|
|
|
|
|
Europe
|
|
|
|
|
|
|
|
Internet
Population (in millions)
|
MAU
(in millions)
|
246
|
253
|
261
|
269
|
272
|
278
|
284
|
518
|
DAU
(in millions)
|
154
|
160
|
169
|
179
|
182
|
190
|
197
|
Total
Population (in millions)
|
DAU/MAU
|
62.60%
|
63.24%
|
64.75%
|
67%
|
67%
|
68%
|
69%
|
739
|
Adv.
Revenue
(in millions)
|
$294
|
$295
|
$374
|
$367
|
$451
|
$409
|
$438
|
|
Payment+Fee
(in
millions)
|
$52
|
$46
|
$66
|
$56
|
$54
|
$61
|
$65
|
|
Social
Revenue
(in millions)
|
$0
|
$0
|
$0
|
$0
|
$0
|
$1.00
|
$1.27
|
|
Total
Revenue
(in millions)
|
$346
|
$341
|
$440
|
$423
|
$505
|
$471
|
$504
|
|
ARPU
|
$1.43
|
$1.37
|
$1.71
|
$1.57
|
$1.86
|
$1.69
|
$1.77
|
|
|
|
|
|
|
|
|
|
Asia
|
|
|
|
|
|
|
|
Internet
Population (in millions)
|
MAU
(in millions)
|
255
|
277
|
298
|
319
|
339
|
360
|
380
|
1034
|
DAU
(in millions)
|
129
|
141
|
153
|
167
|
181
|
195
|
210
|
Total
Population (in millions)
|
DAU/MAU
|
50.59%
|
50.90%
|
51.34%
|
52%
|
53%
|
54%
|
55%
|
3922
|
Adv.
Revenue
(in millions)
|
$115
|
$133
|
$168
|
$176
|
$225
|
$213
|
$236
|
|
Payment+Fee
(in
millions)
|
$20
|
$21
|
$30
|
$21
|
$22
|
$29
|
$31
|
|
Social
Revenue
(in millions)
|
$0
|
$0
|
$0
|
$0
|
$0
|
$1.00
|
$1.30
|
|
Total
Revenue
(in millions)
|
$135
|
$154
|
$198
|
$197
|
$247
|
$243
|
$268
|
|
ARPU
|
$0.55
|
$0.58
|
$0.69
|
$0.62
|
$0.73
|
$0.68
|
$0.70
|
|
|
|
|
|
|
|
|
|
Rest
of the world
|
|
|
|
|
|
|
|
Internet
Population (in millions)
|
MAU
(in millions)
|
268
|
288
|
304
|
327
|
346
|
365
|
386
|
469
|
DAU
(in millions)
|
139
|
152
|
161
|
180
|
195
|
210
|
228
|
Total
Population (in millions)
|
DAU/MAU
|
51.87%
|
52.78%
|
52.96%
|
55%
|
56%
|
58%
|
59%
|
2009
|
Adv.
Revenue
(in millions)
|
$104
|
$120
|
$156
|
$150
|
$202
|
$192
|
$214
|
|
Payment+Fee
(in
millions)
|
$9
|
$10
|
$11
|
$9
|
$11
|
$13
|
$13
|
|
Social
Revenue
(in millions)
|
$0
|
$0
|
$0
|
$0
|
$0
|
$1.00
|
$1.31
|
|
Total
Revenue
(in millions)
|
$113
|
$130
|
$167
|
$159
|
$213
|
$205
|
$228
|
|
ARPU
|
$0.44
|
$0.47
|
$0.56
|
$0.49
|
$0.62
|
$0.56
|
$0.59
|
|
|
|
|
|
|
|
|
|
Worldwide
|
|
|
|
|
|
|
|
|
MAU
(in millions)
|
955
|
1007
|
1056
|
1100
|
1155
|
1,202
|
1,250
|
|
DAU
(in millions)
|
552
|
584
|
618
|
665
|
699
|
738
|
779
|
|
DAU/MAU
|
57.80%
|
57.99%
|
58.52%
|
60.45%
|
60.52%
|
61%
|
62%
|
|
Adv.
Revenue
(in millions)
|
$992
|
$1,086
|
$1,329
|
$1,245
|
$1,599
|
$1,512
|
$1,628
|
|
Payment+Fee
(in
millions)
|
$192
|
$176
|
$256
|
$213
|
$214
|
$247
|
$266
|
|
Social
Revenue
(in millions)
|
$0
|
$0
|
$0
|
$0
|
$0
|
$4
|
$5
|
|
Total
Revenue
(in millions)
|
$1,184
|
$1,262
|
$1,585
|
$1,458
|
$1,813
|
$1,693
|
$1,806
|
|
ARPU
|
$1.28
|
$1.29
|
$1.54
|
$1.33
|
$1.57
|
$0.71
|
$0.69
|
|
|
|
|
|
|
|
|
|
Total
Quarterly Revenue
|
|
$1,184
|
$1,262
|
$1,585
|
$1,458
|
$1,813.00
|
$1,693.36
|
$1,805.86
|
Valuation
Based on the above projections, the
fair value of the stock seems to be $22.
Here are some key assumptions
Terminal Value of the stock is
reached in Year 6
Revenue increases Year over Year
till Year 6 is based on individual growth rates in each geography.
The MAU and DAU increase till they cap at 75% of the Total Internet
users in each geography.
Cost of Revenue is a rolling
percentage of the Revenue based on historic averages
Operating expense needs to cover
the Tax burden from the $2.11 B tax liability that will be settled
in the next 3 years. It matches historic averages after that.
Annual Depreciation is $500K
except Year 3 when it is $1M
Tax rate is 30% each year except
next 2 years when its 41 and 35% respectively.
Most importantly, the annual
revenue is based on the growth in each market based on DAU, MAU and
ARPU growth/ decline. .
Beta is 1.4
Debt Financing Rate is 1.46%
Equity Financing Rate is 6.3%
Terminal Value estimates
Growth becomes 2% after Year 5
Alternatively, stock price
stabilizes at 9.5 P/E based on Year 5 revenue.
Actual Terminal value was mid
point between these 2 estimates
|
Year
-1
|
Year
0
|
Year
1
|
Year
2
|
Year
3
|
Year
4
|
Year
5
|
Year
6
|
Year
7
|
|
FY
2011-2012
|
FY
2012-2013
|
FY
2013-2014
|
FY
2014-2015
|
FY
2015-2016
|
FY
2016-2017
|
FY
2017-2018
|
FY
2018-2019
|
FY
2018-2018
|
|
|
|
|
|
|
|
|
|
|
Annual
Revenue
|
$3,711,000
|
$5,089,000
|
$6,770,216.53
|
$7,887,689.98
|
$8,921,382.43
|
$9,908,894.32
|
$10,843,123.89
|
$11,518,883.49
|
$11,606,220.95
|
Cost
of Revenue
|
$860,000
|
$1,364,000
|
$1,814,615
|
$2,114,130
|
$2,391,190
|
$2,655,872
|
$2,906,273
|
$3,087,396
|
$3,110,805
|
Operating
Expense
|
$1,095,000
|
$3,187,000
|
$2,411,000.00
|
$2,290,450.00
|
$2,748,540.00
|
$1,946,113.00
|
$1,848,807.35
|
$1,756,366.98
|
$1,668,548.63
|
Total
Other Income/ Expenses Net
|
-$19,000
|
$7,000
|
$510,000
|
$20,000
|
$20,000
|
$20,000
|
$20,000
|
$20,000
|
$20,000
|
Total
costs
|
$1,955,000
|
$4,551,000
|
$4,225,615
|
$4,404,580
|
$5,139,730
|
$4,601,985
|
$4,755,080
|
$4,843,763
|
$4,779,353
|
Net
Income
|
$1,737,000
|
$545,000
|
$3,054,602
|
$3,503,110
|
$3,801,652
|
$5,326,909
|
$6,108,044
|
$6,695,121
|
$6,846,868
|
Depreciation
|
$323,000
|
$649,000
|
$900,000
|
$1,000,000
|
$2,000,000.00
|
$1,000,000.00
|
$1,000,000.00
|
$1,000,000.00
|
$1,000,000.00
|
EBIT
|
$1,737,000
|
$545,000
|
$3,054,602
|
$3,503,110
|
$3,801,652
|
$5,326,909
|
$6,108,044
|
$6,695,121
|
$6,846,868
|
EBITDA
|
$2,060,000
|
$1,194,000
|
$3,954,602
|
$4,503,110
|
$5,801,652
|
$6,326,909
|
$7,108,044
|
$7,695,121
|
$7,846,868
|
Tax
rate
|
41.00%
|
91.50%
|
41.00%
|
35.00%
|
30.00%
|
30.00%
|
30.00%
|
30.00%
|
30.00%
|
EBITDA
X (1 – Tax rate)
|
$1,215,339
|
$101,514
|
$2,333,215
|
$2,927,021
|
$4,061,157
|
$4,428,837
|
$4,975,631
|
$5,386,585
|
$5,492,807
|
Capital
Expenditure
|
$606,000
|
$1,235,000
|
$500,000
|
$500,000
|
$1,000,000
|
$1,000,000
|
$500,000
|
$500,000
|
$500,000
|
Delta
Net Working Capital
|
$350,000
|
-$290,000
|
$100,000
|
$100,000
|
$100,000
|
$100,000
|
$100,000
|
$100,000
|
$100,000
|
Free
Cash Flow
|
$582,339
|
-$194,486
|
$2,633,215
|
$3,327,021
|
$4,961,157
|
$4,328,837
|
$5,375,631
|
$5,786,585
|
$5,892,807
|
Beta
|
|
1.40
|
1.40
|
|
|
|
|
|
|
Debt
Financing Rate
|
|
1.46%
|
1.46%
|
|
|
|
|
|
|
Equity
Financing Rate
|
|
6.30%
|
6.30%
|
|
|
|
|
|
|
Discount
Rate
|
|
10.28%
|
10.28%
|
|
|
|
|
|
|
Assumed
Discount Rate
|
|
10.28%
|
10.28%
|
|
|
|
|
|
|
Number
of outstanding shares
|
|
2,372,705,195
|
2,407,000,000
|
|
|
|
|
|
|
EPS
|
|
0.23
|
1.27
|
|
|
|
|
|
|
FCF
per Share
|
|
-0.08
|
1.09
|
|
|
|
|
|
|
NPV@10.28%
of FCF's Year 1 to Year 6
|
|
16,383,165
|
21,232,446
|
|
|
|
|
|
|
Terminal
Value Estimates
|
|
|
|
|
|
|
|
|
|
Perpetual
Growth at 3%
|
|
$79,486,051.03
|
$80,945,155.16
|
|
|
|
|
|
|
Shareprice
at time of Analysis
|
|
|
34.01
|
|
|
|
|
|
|
Current
P/E using GAAP Diluted EPS
|
|
|
147.87
|
|
|
|
|
|
|
Current
P/E using Non-GAAP Diluted EPS
|
|
|
94.47
|
|
|
|
|
|
|
Assumed
PE of 20
|
20
|
$133,902,414.72
|
$136,937,351.31
|
|
|
|
|
|
|
Assumed
Terminal Value
|
|
$106,694,233
|
$108,941,253
|
|
|
|
|
|
|
PV
of Terminal Value
|
|
$59,314,435
|
$60,563,620
|
|
|
|
|
|
|
Total
Value
|
|
$75,697,601
|
$81,796,065
|
|
|
|
|
|
|
Current
Intrinsic Value Per Share
|
|
$31.90
|
$33.98
|
|
|
|
|
|
|
Projected
Earnings Per Share
|
|
$6.90
|
$8.82
|
|
|
|
|
|
|
One big change in my assessment was the
Terminal Price to Earnings value that I have increased from 10 to 20.
Although that is straight doubling, it is no where close to the
impressive 148 P/E the market is giving based on its current
earnings. I believe the value investors may be working with a P/E of
20, so I have simply adjusted my calculations to reflect reality.
Here is how the valuation would vary
based on the long term P/E ratios the market wants to give
Assuming Terminal P/E for
stock
|
|
10X
|
15X
|
20X
|
25X
|
30X
|
35X
|
|
Stock price
|
|
$26
|
$30
|
$34
|
$38
|
$42
|
$46
|
|
Conclusion
The stock has an intrinsic value of $34
which is quite sensitive to its P/E ratio. If the market continues to
give a very high P/E ratio, we will likely see the stock jump to
higher levels.