Short answer: To make its Tumblr acquisition work!
In my previous post, I had written some of the strategies Yahoo could follow to monetize/ benefit from its Tumblr acquistion. A little bit later after posting the blog, I came across an article on Fortune that described a technology company - Drawbridge that is trying to link cross website traffic using analytics with around 70% success rate.
If the technology is viable, Yahoo should waste no time in acquiring it to allow some of the cross site analytics between Tumblr and Yahoo properties to work.
In my previous post, I had written some of the strategies Yahoo could follow to monetize/ benefit from its Tumblr acquistion. A little bit later after posting the blog, I came across an article on Fortune that described a technology company - Drawbridge that is trying to link cross website traffic using analytics with around 70% success rate.
If the technology is viable, Yahoo should waste no time in acquiring it to allow some of the cross site analytics between Tumblr and Yahoo properties to work.
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